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Magazine on a Bottle wins international awards


October 6, 2006

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October 7, 2006 One of our favourite ideas, the Magazine on a Bottle, has landed the Best Label and Best Overall Concept awards at the 2006 Bottled Water World Design Awards. The awards recognize the design innovation of the On Product Publishing concept and its contribution to the bottled water industry, though we see the potential for the concept in everything from iced coffee, caffeinated softdrink and soda, through to franchise chains, (Starbucks, McDonalds and even oil companies) developing their own product/communication platform combination. This is a winning idea in our book!

The company has already developed iLove, the first magazine to appear on a bottle of water and opened the beverage industry to the concept of On Product Publishing (OPP). The company’s On Product Publishing label technology opens up new marketing and revenue channels by combining publishing with consumer goods and OPP has recently signed licensing agreements in Europe and Australia. The winners of the 2006 Bottled Water World Design Awards were announced at a gala dinner at San Pellegrino Casino, as part of the Zenith International Global Bottled Water Congress in Bergamo, Italy.

The design awards are the only contest solely dedicated to recognising the innovative design and marketing efforts made by companies within the bottled water industry over the past year. This year the number of contestants grew to135 from 30 countries.

Modern Media Concepts founder Joanna Wojtalik and CEO Alex McKinnon were present on the night to accept the award. Joanna developed the concept of On Product Publishing (OPP) as a University project and successfully brought it to market in February 2006 with the launch of iLove.

“We are delighted to have picked up these awards and to gain recognition from our peers for our design innovation”, said Ms. Wojtalik. “These awards put On Product Publishing on the international stage and they couldn’t have come at a better time as we look to finalize licensing deals with partners around the world,” added Alex McKinnon. Alex can be reached via email for those interested in discussing licensing the concept.

“The months spent developing the OPP label and its application has paid off. We worked closely with a number of Australian companies, particularly Pemara Labels, and these awards are a wonderful endorsement of the hard work put in by all to bring this unique communications tool to market,” said COO Oliver Needham.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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