Live Interactive Virtual Electronics promises to forever change doll play

October 5, 2006 According to toy industry analysts, traditional doll sales have taken a recent dip, in large part due to the fact that young girls are becoming increasingly sophisticated in their play tastes and are craving the stimulation offered by interactive, digitally driven toy concepts. A new doll concept that was previewed for the first time yesterday at the Toy Wishes Holiday Preview looks set to answer this unmet need, blending computerized, state of the art toy designs with the joy of imaginary play to create the world's first ever fully interactive fashion doll.

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