HearHere enables users to find exactly what they want within a Podcast

October 2, 2006 One of the frustrations associated with audio and video compared to text is that you have to listen to or watch the entire thing. At least that was until Seattle start-up Pluggd debuted a significant new technology for the booming internet audio industry at the semi-annual DEMO conference this week. HearHere, search technology identifies topics within audio and allows users to search within audio Internet programming and quickly find the segments they want. The HearHere feature lets the user type in a keyword representing a topic he or she is looking for and displays a 'heat map' within the media player that visually indicates where in the content the topic is discussed. HearHere's patent-pending technology allows people to find where a conversation of interest starts instead of simply dropping them in the middle of the audiocast, and will identify related topics even if the keyword isn't explicitly used in the content. HearHere will be available along with support for video by the end of the year. With radio and television increasingly turning to the Internet for distribution, the technology also makes it uniquely possible to connect advertisers with new audiences.

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