— Good Thinking
Instant dry cleaning spray
October 1, 2006 Japanese company Nissin Medico has already had a runaway hit product with its spray-on stockings (great photo gallery) becoming massive sellers in Asia and warmer climates in 2003 and is now available in over 2000 American stores. Now the company’s subsidiary C.C. Medico (HK) which specializes in marketing spray products could have another product which creates its own category – a dry cleaning spray hit the Japanese market earlier this month. The product is claimed to dry clean business suits in just 30 seconds. Apparently you put your clothes on a hanger and spray them with the “Spray Iron” product which will “penetrate quickly into the fabric, removing creases, stains and odours immediately.” It sounds too good to be true but so did sliced bread, non-stick frypans and pimple removal cream. The patent application for the Wool mark, from the International Wool Society (IWS), is currently in progress.
Each bottle of the 220 ml spray can be used for up to 5 to 10 sets of business outfits, saving much time and money from taking them to the dry cleaners.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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