New Concept Watch Design uses pSEL technology

September 28 2006 The DD101 watch takes advantage of the flexibility of electroluminescent display technology. The plastic electroluminescent interface display is inlayed into an oversize bangle which carries a hidden timing function. Pressing on the side-button, reveals the time in a large display instantly changing it from a simple piece of jewelry to a functional timepiece. Pelikon UK designed the printed segmented electroluminescent (pSEL) touch displays and the funky DD101 watch design comes from o.d.m. The DD101 looks like a bangle when dormant but can be quickly transformed into a stylish time piece when out on the town in the evening.

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