September 28 2006 The DD101 watch takes advantage of the flexibility of electroluminescent display technology. The plastic electroluminescent interface display is inlayed into an oversize bangle which carries a hidden timing function. Pressing on the side-button, reveals the time in a large display instantly changing it from a simple piece of jewelry to a functional timepiece. Pelikon UK designed the printed segmented electroluminescent (pSEL) touch displays and the funky DD101 watch design comes from o.d.m. The DD101 looks like a bangle when dormant but can be quickly transformed into a stylish time piece when out on the town in the evening.