Reeingineering automotive toll processes for a cash-based economy

September 22, 2006 Every civilization on earth treats money slightly differently. When the Puerto Rico Highway and Transportation Authority (PRHTA) set out to create the country’s AutoExpreso toll collection system, it was seen to have some unique cultural problems to overcome as a high percentage of Puerto Ricans do not maintain bank accounts or credit cards. With the country’s cash-based culture, the system had to be conceptually re-engineered to look beyond the traditional credit card-based ETC architecture and business rules, and allow users to pay cash to refill their account. The eGo radio frequency identification (RFID)-based cashless toll collection system launched in early 2004, and in just two years, 400,000eGo tags have been issued, well ahead of the five-year goal of 300,000. This represents a more rapid adoption curve of ETC than experienced in many earlier systems throughout the United States.

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