Kia pro_cee’d concept car previews all-new Kia cee’d hatch to launch in 2007

September 20, 2006 The custom of Asian manufacturers giving ridiculous names to their export offerings was taken to new levels today by Korean auto manufacturer Kia in naming its latest concept car the pro_cee’d, complete with an underscore and apostrophe. Set for a Paris Motor Show debut later this month, the strikingly styled, pro_cee’d showcar is based on the forthcoming three-door ‘sporty hatch’ version of the all-new Kia cee’d C-segment model. This five-door family hatchback has its world premiere (in production-ready form) at Paris and will be manufactured at Kia’s first European assembly plant in Slovakia from November 2006.

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