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First Responder special from Hummer

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September 16, 2006

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September 17, 2006 Hummer’s latest marketing initiative is a stroke of genius in our opinion. The company has developed a First Responder package for its midsize H3 which will be available FREE until the end of this year for any active member of the fire and rescue community – volunteer or career firefighter or emergency response personnel associated with a fire association – who purchases or leases a new HUMMER H3. The HUMMER First Responder package includes the purchaser’s choice of either an emergency signal package from Whelen Engineering or Federal Signal valued at up to US$2,500, or a black wraparound brushguard and lower grille-mounted off-road lights. The HUMMER H3 First Responder debuted this week at the Fire-Rescue International 2006 show.

According to the U.S. Fire Administration, 95 percent of the nation’s volunteer firefighters are in rural departments where the go-anywhere capability of the H3 combined with its size and efficiency makes the H3 the ideal emergency response vehicle.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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