September 17, 2006 Hummer’s latest marketing initiative is a stroke of genius in our opinion. The company has developed a First Responder package for its midsize H3 which will be available FREE until the end of this year for any active member of the fire and rescue community – volunteer or career firefighter or emergency response personnel associated with a fire association – who purchases or leases a new HUMMER H3. The HUMMER First Responder package includes the purchaser’s choice of either an emergency signal package from Whelen Engineering or Federal Signal valued at up to US$2,500, or a black wraparound brushguard and lower grille-mounted off-road lights. The HUMMER H3 First Responder debuted this week at the Fire-Rescue International 2006 show.

According to the U.S. Fire Administration, 95 percent of the nation’s volunteer firefighters are in rural departments where the go-anywhere capability of the H3 combined with its size and efficiency makes the H3 the ideal emergency response vehicle.