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AUTOMOTIVE

BMW Hydrogen 7 - production-ready, hydrogen-gasoline V12 Saloon

By Mike Hanlon

22:00 August 11, 2006 PDT

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BMW Hydrogen 7 - production-ready, hydrogen-gasoline V12 Saloon

BMW Hydrogen 7 - production-ready, hydrogen-gasoline V12 Saloon

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Driving a BMW Hydrogen 7 means more than “just” experiencing the dynamic performance and supreme comfort of an exceptional luxury performance saloon. For the discerning individual driving the first hydrogen car in the world developed for everyday use will at the same time be enjoying a truly exceptional pioneering experience. Indeed, such a first-hand experience of a breakthrough into a new age of individual mobility also means contributing to this development through one’s own expertise and probing mind. Precisely this is why every user of a BMW Hydrogen 7 is in exceptionally close touch with the engineers of the BMW Group involved in developing the car and its technology, allowing direct answers to all questions possibly arising in the everyday use of such a brand-new technology. And of course this also means that BMW Group specialists receive ongoing and direct feedback on the everyday experience of “regular” motorists with the world’s first hydrogen car driven under regular conditions on the road.

There can be no doubt that the launch of BMW Hydrogen 7 also marks the beginning of an important test period. For despite the most intense testing, certain knowledge and findings can still only be obtained under practical driving conditions, particularly the “usability” of specific components in everyday motoring. After all, BMW Hydrogen 7 differs in numerous details and functions from a BMW 7 Series with a conventional gasoline engine.

Launching BMW Hydrogen 7, the BMW Group seeks not only a close dialogue, but also close cooperation with its customers: To establish hydrogen as a sustained alternative to fossil energy for individual mobility, ongoing development of technological potentials must be conducted in parallel to a close, direct and intense focus on the demands and interests of the car’s users.

Ultimately, therefore, this breakthrough into a new era of mobility is a challenge to all groups involved in this process. And the signal the BMW Group is sending out through the introduction of BMW Hydrogen 7 is directed not only to the network partners involved in politics, science and the energy industry, but also to an open-minded clientele highly sensitive to trendsetting innovations in the world of mobility.

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