September 10, 2006 Get set for a whole new level of communication with your pet thanks to this remarkable new device, and consider the potential for keeping track of your child. The Hear Now is a new type of communication product for tracking, geo-fencing, lighting up and even communicating with your cat or dog – its attributes are also useful with horses and humans. Companies already track their roadgoing fleets and key assets using GPS but the cost and miniaturisation for this technology now has reached the point where the average person can cost-efficiently track the whereabouts of their pets and loved ones. Location-based GPS tracking services usually employ commercial wireless networks to transmit their position but the Hear Now uses a two-way radio system to transmit the information so there are no ongoing fees. It can track your canine on a map on the handheld up to 12 miles away, and you can also turn on LED lights so you can see him in the dark, and there’s even a call home button that strangers can push to alert you should they find your dog in distress. The first version of the Hear Now will cost US$200 and be available four weeks from now - it does not have the geo-fence or GPS capabilities yet. The company is seeking international distributors.