September 6, 2006 Samsung used the backdrop of the IFA show to announced a 40" LCD TV with high powered LED Backlight technology. The new technology has already received the prestigious "Innovation Award" from the EISA (European Image and Sound Association) for its superb features including LED light source, 146% wide colour gamut and industry leading contrast ratio (10,000:1). The new 40" with LED light source realises far richer colour reproduction, based on a wide colour gamut that is 46% improved from previous models and enables unprecedented sound volume. High Dynamic Contrast Ratio, Samsung's proprietary technology, provides deeper and more refined images with the highest contrast in the industry.
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