September 6, 2006 Samsung used the backdrop of the IFA show to announced a 40" LCD TV with high powered LED Backlight technology. The new technology has already received the prestigious "Innovation Award" from the EISA (European Image and Sound Association) for its superb features including LED light source, 146% wide colour gamut and industry leading contrast ratio (10,000:1). The new 40" with LED light source realises far richer colour reproduction, based on a wide colour gamut that is 46% improved from previous models and enables unprecedented sound volume. High Dynamic Contrast Ratio, Samsung's proprietary technology, provides deeper and more refined images with the highest contrast in the industry.
The LED LCD TV also brings a new level to the clarity of moving images, based on Samsung's exclusive LCD 100 Hz video quality enhancement technology. A TV screen displays about 50 frames per second, which can create drag in fast-moving videos. Samsung's LCD 100 Hz inserts a frame between each two frames, considerably reducing motion blur. The inserted frame maintains the detailed motion characteristic of the video, and goes through motion estimation and compensation processing. Therefore, compared to a mere duplication and insertion of frames, more natural motion can be realised without undermining other characteristics such as clarity, brightness and colour.
The LED light source helps increase the panel life two fold compared to previous CCFL panels. The light source is also environmentally friendly because it uses no Mercury.