BRP’s four-wheel EXIT Concept aimed at Gen Y

September 1, 2006 Gen Y consumers (14 to 23 year olds) are a complex lot, an intriguing market to attract. They are environmentally-conscious, thrill-seeking, competitive and they like to define their own counter culture. In seeking to address these fickle consumers, Bombardier Recreational Products (BRP) has developed an interesting new and innovative motorized recreational vehicle aiming to provide the highest fun factor with the lowest amount of horsepower. The BRP EXIT, is a 4-wheel crossover vehicle, positioned somewhere between a trial motorcycle and a BMX bicycle. Powered by a low horsepower Rotax 4-TEC engine, it is lightweight, small and simple with a high fun factor. To make it light and easier to handle, the frame of the EXIT is a minimalist steel centre beam known as a Surrounding Spar Technology (SST) frame, like the ones used on BRP's all-terrain vehicles, supporting an equally minimalist polyethylene body structure.

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