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PetLoo – the backyard in a box

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August 27, 2006

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August 28, 2006 Firstly, if you haven’t heard the term LOO, it’s a polite expression for the toilet, having derived from a practice common in England by people who lived on the second and higher floors of apartment buildings prior to the advent of a sewerage system. Just prior to throwing the nights ablutions out the window and onto the footpath below, they would ever so considerately shout “look out belOOOO” to warn pedaestrians, which became shortened to LOO. All we can say is thank heavens for plumbing. Anyway, the PetLOO is an aptly named ablution solution for canines who live in apartments because dogs don’t use the human sewerage system (though cats can learn), and when a dog’s gotta go …

Naturally enough, the Pet Loo was invented by the owner of a dog, Simone Iglicki, who lives in an apartment with her two dogs and recognised the need for dogs to be able to ablute without the owners presence and attention.

Simone decided to see if she could replicate the necessary aspects of a backyard indoors and after three years of experimentation, the PetLoo was born as a simulated natural environment.

The PetLoo box has a porous synthetic grass on the top, and an angled drainage solution underneath so that urine drains through and collects in a tray underneath for easy emptying by the owner. The plastic and turf have been treated so they don’t smell and the whole shebang can be washed in warm water so that pets don’t get turned off by chemicals and disinfectants.

The Pet Loo is a hygienic, convenient and environmentally friendly way to allow your pet to do its business without relying on you for an opportunity.

Check out Simone’s web site and you’ll see she’s taken the market by storm in her native Australia (if the Australian media adores poo stories, it’s bound to be a success in the UK) and she’s now seeking international distributors.

You can email Simone here.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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