August 28, 2006 More proof that successful new products don’t need software, a VC fund and a big business behind them. The ReadEzy, invented by Macquarie University (Australia) philosophy student David Wild is a bookholder that holds the book from behind, while the pages are loosely gripped at the front so they can be turned or flicked with one hand. The end result is a device that allows people to read without holding the book, or read multitask - take notes, eat, drink, knit or enjoy a bath without getting the pages wet. Wild produced 5,000 “ReadEzy” bookholding devices as a trial, and they were snapped up so quickly (primarily by students and the mobility impaired) that when he sold out within a month he’s now ramping up for mass distribution and seeking international distributors for the ReadEzy which retails for AUD$30 (USD$22.70 or EUR17.80) .
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