Sony Ericsson's Z610 shimmering mirror clamshell

- Sony Ericsson has announced the Z610, a 3G phone with gorgeous looks and a sleek mirror finish on the front cover that gives it a jewel-like quality that is complemented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers an advanced feature set including a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a distinctive design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – the Z610 looks a winner to us.

“The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. “OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.

The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.

And when its time to reflect, support for Memory Stick Micro (M2) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB or around 2,800 pictures of 2.0 Megapixel quality.

Z610 will be available in selected markets from Q3 2006.