August 16, 2006 The town of Pforzheim in south-west Germany is famous for its jewellery and watch-making industry and accordingly is known as “the City of Gold.” The city is also the home of the first Gold-plated Porsche. Visualis, which is situated in Pforzheim, commissioned an artist to gild a Porsche Boxster in 22 carat beaten gold last year and now comes the news that the Gold Boxter will be followed by a limited edition model and nine further Porsches will be plated. All the major components, from the control elements such as the steering wheel and door knobs to the car body and alloy rims, are all gold plated, making the two seater extraordinarily expensive, and a price that Visualis has not yet disclosed. Nine further Porsche Models will undergo the same, unique refinement process to continue the creative project. Visualis’ Petra Koehler reports that “curious people are already anxious to know who are going to be the owners of these magnificent automobiles.” If you fancy owning such an exquisite object, perhaps start by emailing Petra.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.All articles by Mike Hanlon