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It’s a Doozy


August 10, 2006

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August 11, 2006 “It’s a doozy” is an expression that is still commonplace today, though it originated in the 1920s reflecting the awe with which the public regarded the American-built Duesenberg automobile. Beginning with a win in the first major post WW1 European Grand Prix, the Duesenberg brothers went on to build exquisite luxury machinery for the USA’s wealthiest people and the brand became commonly regarded in the United States as the world’s finest, hence the expression. With famous automotive marques such as Maybach and Bugatti being returned to the marketplace as modern interpretations of their glorious forebears, it’s hardly a surprise to hear that another landmark automotive name is to be relaunched. In the meantime, we came across this remarkable example of a 1930 Duesenburg Model J, one-off Arlington style long wheelbase body, which will be one of the feature cars to be auctioned off in January 2007 at the Scottsdale Barrett-Jackson Collector Car Event. The Model J flagship has a 265hp motor and would have cost around US$25,000 when it was built, making it the ultimate badge of success. Duesenburg ran simple adverts which played on this theme – no imagery of the cars ran in the adverts which simply stated “He drives a Duesenburg.” Nice detail piccies.

The 36th Annual Barrett-Jackson Collector Car Event will begin Tuesday, January 16 and run through Sunday, January 21, 2007 at the WestWorld Event Facility in Scottsdale, Arizona.

Thanks Ginger!

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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