SAMSUNG and Gianni Versace Versus partner to target upmarket youth

August 1, 2006 With the world mobile phone market continuing to gather momentum, it’s not surprising that we’re now seeing brand name designers being brought in to assist in meeting the needs of ever narrower niches. Samsung got together with Versus, the line that embodies Gianni Versace SpA at its most youthful, free spirited and daring, unveiled the new ‘Samsung Versus E500' mobile phone in Korea last week. The prime objective of this alliance is to create a product targeting younger generation of consumers who pursue originality in terms of style, innovation and practicality. Samsung is hoping that the ability of Versus to interpret the very latest trends in style and design and Samsung's excellence in the field of technological innovation will create truly enriching opportunity for both brands.

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