SAMSUNG and Gianni Versace Versus partner to target upmarket youth

With the world mobile phone market continuing to gather momentum, it’s not surprising that we’re now seeing brand name designers being brought in to assist in meeting the needs of ever narrower niches. Samsung got together with Versus, the line that embodies Gianni Versace SpA at its most youthful, free spirited and daring, unveiled the new ‘Samsung Versus E500' mobile phone in Korea last week. The prime objective of this alliance is to create a product targeting younger generation of consumers who pursue originality in terms of style, innovation and practicality. Samsung is hoping that the ability of Versus to interpret the very latest trends in style and design and Samsung's excellence in the field of technological innovation will create truly enriching opportunity for both brands.

Based on Samsung's champagne-gold colour SGH-E500, the partnerships first offering is a clamshell mobile phone integrated with 1.3 megapixel camera, Music Player and Bluetooth and is offered in three colour options; white and gold, white and antique pink, and black and silver.

The design members of Versus and Samsung will be actively engaged to work on a range of new projects arising from the convergence between fashion, multimedia and telecommunications.

The E500 Versus will be launched in Italian market at the end of August.