July 28, 2006 The advent of satellite communications enabled live events to be telecast across the world and the logical time-critical, gotta-know events which were first offered were sporting contests – Grands Prix, football, cricket, tennis, golf, and so on. Now the mobile phone is inevitably taking over as the planet’s entertainment platform of choice, we’re about to see some seismic shifts in capability and a new one emerged this week. The Rolling Stones will offer audio access to their remaining European concerts by being the first act to utilize a new technology called Listen Live Now!. The band's 'A Bigger Bang' tour will become the first live concerts to be fee-cast beginning Friday, July 28 at the Rolling Stones' Paris show and continue through the band's Sept. 3 concert in Horsens, Denmark. Fans can tune in from any phone (mobile or land line) and listen live for a fee of US$1.99 per seven-minute feed direct from the soundboard. Under existing proprietary technology, up to one million fans will be able to listen in on selected concerts.
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