July 27, 2006 It’s a sad fact but despite thousands of years of civilization, it just takes a bit of frustration on the roads and otherwise law abiding citizens can get very ugly and threatening. A poll in the UK shows that nearly one in three female motorists admit to having been the victim of road rage or intimidation when travelling alone, which is why new UK car insurance company Sheilas' Wheels is offering a new device that aims to make women feel safer when driving alone after dark. 'Buddy on Demand' is a blow up man that inflates at the flick of a switch if and when a passenger is needed. It is designed to help women deter road-rage attacks, car jacking and intimidating behaviour by other motorists - especially at night - by giving the appearance of two silhouettes in the front of the car, instead of a single, female figure behind the wheel. The 'Buddy on Demand' was designed and created by Inflate, builders of the Office in a bucket and a range of other remarkable inflatable structures.
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