The number one contender for the iPod crown - the iriver clix

July 20, 2006 When it all boils down, as much as we love the iPod, it doesn’t seem fair that Apple should do as well as it has on the strength of what’s basically a good MP3 player because there are plenty of other good MP3 players out there without the charisma of a Steve Jobs and the cleverness of Apple’s marketing team at their disposal – like the US$200 iriver clix f’rinstance. The clix has a very intuitive interface, 2GB memory capacity, a large colour display, digital FM tuner, enhanced photo viewing, video playback, and FlashLite game support. Seen as the most likely to successfully tackle the iPod, iriver has cosied up to Microsoft and offers immediate Windows Media Player 11 compatibility with the clix, has already spawned a bunch of accessories from the leading accessory manufacturers and has developed a close relationship with MTV Networks' new URGE digital music service in the hope of matching the iPod/iTunes team. There’s a really good interview with iriver America President Jonathan Sasse discussing all this ...

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