Avon China recruits 114,000 licensed direct sales promoters in four months

July 17, 2006 We just love a successful business model and when that distinctly American direct sales institution Avon was awarded its direct-selling license by the Direct Selling Administration of the Chinese Ministry of Commerce, the conditions were just right for a spot of spontaneous combustion. China is embracing some aspects of Western culture most readily, among them the concepts of applied glamour, fashion and beauty contests. In less than four months (to June 30), Avon Products China has recruited and certified more than 114,000 licensed Sales Promoters, and another 31,000 are in various stages of the certification process. Avon's Sales Promoters are the company's direct-selling reps, who provide customers with the one-on-one personal service that Avon is recognized for globally. "The high numbers of licensed Sales Promoters in such a short time reflects the great appeal of the Avon earnings opportunity in the Chinese market," said SK Kao, General Manager, Avon China.

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