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US$17,000 Dummy (AKA Pacifier)

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July 10, 2006

July 11, 2006 This folks, is a US$17,000 Diamond pacifier, which qualifies as a Gizmag story by virtue of sheer fiscal weight. Purveyor of innovative baby products Itsmybinky.com produces a range of personalised pacifiers and has just added the sparkly Diamond Pacifier to its collection, complete with 278 pave cut white diamonds on a 14K European white gold base. But don’t count on using it to get your money’s worth – Itsmybinky is promoting it as “a fabulous upscale keepsake” akin to the tradition of bronzing baby shoes. The pacifiers can be customized with coloured diamonds and engraved with bubby’s name or initial, birth date or birth weight. Alternatively, you can buy a latex pacifier with your baby’s name printed on it for US$7 a pop, sans diamonds of course.

Thanks Roger!

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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