July 11, 2006 This folks, is a US$17,000 Diamond pacifier, which qualifies as a Gizmag story by virtue of sheer fiscal weight. Purveyor of innovative baby products Itsmybinky.com produces a range of personalised pacifiers and has just added the sparkly Diamond Pacifier to its collection, complete with 278 pave cut white diamonds on a 14K European white gold base. But don’t count on using it to get your money’s worth – Itsmybinky is promoting it as “a fabulous upscale keepsake” akin to the tradition of bronzing baby shoes. The pacifiers can be customized with coloured diamonds and engraved with bubby’s name or initial, birth date or birth weight. Alternatively, you can buy a latex pacifier with your baby’s name printed on it for US$7 a pop, sans diamonds of course.