June 30, 2006 As personal computer and mobile telephones have become ubiquitous, there have been few surprises in the way the cookies have crumbled, but one that seems to fly completely in the face of logic is the attraction that the female gender has for computer games. Women represent 59% of all U.S. consumers who play games on a mobile phone and these findings concur with the overall demographic makeup of Internet gamers, where women are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role-playing games, and there is not a comparable group of male users in the mobile gaming space. A new research study entitled "Electronic Gaming in the Digital Home" concludes that women are the foundation of the gaming market, and the industry needs to cater to their preferences. John Barrett, director of research at Parks Associates believes, "Women generally spend little on gaming even though they like to play games … the industry just needs to find a game they are will to pay for."
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