Advertising veterans to pioneer New Media Model for advertisers in Europe

June 23, 2006 Now here’s a concept that just might work. Using the Cannes Lions International Advertising Festival as the backdrop, Holland’s Spotzer Media Group announced a ready-to-air concept for video commercials. Spotzer intends to pioneer this radical new approach to video advertising that will enable clients to rent and run a professionally designed and produced advertisement for as little as Euro 500. Videos can be personalised for the client by Spotzer, create a media plan online and actually purchase and book air or media time on-line or have the video commercials prepared for use with websites, narrow casting networks, cell phones and other mobile devices such as mp3 players. It's not an entirely new concept, as our colleague the Red Ferret points out, with SpotRunner having launched in the US earlier this year.

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