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New Earphone with Sound Isolating System


June 13, 2006

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June 14, 2006 Swedish company JAYS has developed a Sound Isolating System that reduces up to 90 percent of ambient noise, offering increased battery time on portable products and decreasing the risk of so called iPod-ears (hearing impairment). The company’s first earphone model called d-JAYS, which uses this Sound Isolating System was announced today. The system is built around a fine balanced micro armature previously onlyavailable only to professional musicians.

This small sized micro armature and a unique ergonomic design makes it possible to produce the sound inside the ear, generating a better sound quality. The technology is based on Henry Egertons old patent from 1918. With advanced manufacturing, JAYS can now produce the armature in a micro format.

Bundled earphones that come with portable music players are often of low quality and rarely use the full capacity of the music players. JAYS’ aim is to improve the consumers listening experience with new technology that offers superior bass, natural mids and detailed highs, according to the company’s Jens Nylander.

More than one in eight Swedish citizens suffers from some kind of hearing impairment (SCB/HRF). Urban surroundings generate high sound levels, and today’s music listeners increase the volume in order to drown these ambient sounds. Over time this can be harmful to the ears. JAYS Sound Isolating System reduces ambient sounds with as much as 90 percent, allowing listening at dramatically decreased volumes. This is accomplished through a perfect fit and soft silicon rubber sleeves in four sizes. The sleeves are washable and interchangeable.

Users of d-JAYS will experience their music in a way that is not possible with bundled earphones. Furthermore, they will not need to drown surrounding noise allowing listening at lower volumes thus decreasing the fatigue on the ear, says Martin Alexandersson.

d-JAYS are designed and developed in Sweden, and are initially available in two colors; black and white. There will be a limited edition of three additional colours, which will be determined by a poll on the company website. d-JAYS are made in polycarbonate and use Kevlar-insulated cables for better sound quality and durability.

d-JAYS come with a two year warranty and can be pre-ordered today at a 20% discount on the US$99 price via the company website for delivery in August.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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