June 5, 2006 There are few (we actually can’t think of any) companies on the planet which engender greater customer loyalty than Harley-Davidson. How many other company logos do you see tattooed on the customer's arms, chests and girlfriend’s bottoms? So there's likely to be a new "Mecca" for Harley enthusiasts in the near future as Harley officially launched construction of the Harley-Davidson Museum in Milwaukee this week with a groundbreaking ceremony that kicked up more than just a little dirt. Held on the future Museum grounds, the groundbreaking was accomplished in a truly unique Harley-Davidson style: by setting aside the traditional golden shovel and instead, literally "breaking the ground" with a Harley-Davidson motorcycle. At the designated moment, legendary Harley-Davidson dirt track racer Scott Parker dropped the clutch of an XL 883R Sportster performing a burnout and sending the dirt flying off the spinning rear tire. Transport museums have featured several times recently with Porsche, Mercedes and Ferrari all creating masterpieces in which to house their finest. Harley, with more than 100 years of such rich and colourful history, the museum will no doubt draw visitors locally and from throughout the world to experience the people, products, culture and history of Harley-Davidson.