Internet ad revenues continue to soar
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Article Summary
June 1, 2006 Take a look at the adjoining graph and you can see the bite which resulted from the infamous “tech-wreck” and the bullishness of the advertising market ever since. The Interactive Advertising Bureau (IAB) yesterday announced that Internet advertising revenues reached a new record of US$3.9 billion for the first quarter of 2006, a 38 percent increase over Q1 2005 and a 6 percent increase over the traditionally strong fourth quarter figure for 2005. The continued growth of the internet is reshaping the media landscape – in the last three years internet ad revenues have surpassed cinema, outdoor, radio and magazine advertising revenues.
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