May 18, 2006 While there are any number of noble research pursuits, we have not yet solved some seriously basic problems with products we handle every day – like an effective seal on a cereal packet. It remains in most cases as an often large cardboard box (such as 750 g Maxi Packs) with a plastic inner pack, filled to the brim with crunchy stuff that doesn’t stay crunchy for long once it’s opened. Package design in cereals has not really evolved much. The lack of progress in the area has been such that you might consider the cereal producers have an interest in ensuring their product is consumed at its best or discarded. It is also without doubt that an effectively sealed cereal packet will keep its contents fresh much longer, so the Belgian-developed Cerealtop fills a much needed void in the market. Cerealtop is an adjustable cereal box lid (so it fits any box) with a dispenser flap.
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