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The Strollometer - speedometer and trip computer for a baby stroller

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May 14, 2006

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May 15, 2006 "There are countless products on the market geared towards a woman while she's pregnant”, explains Strollometer CEO Dan Weber, “Then she gives birth, and the focus suddenly shifts to the baby. Our company is devoted to the mother’s fitness and well-being, and addresses the enormous physical changes she experiences both during and following pregnancy." The Strollometer is an eight function wireless computer/speedometer that fits any baby stroller displaying current, average, and maximum speed; trip and daily distance; trip and real clock time; and ambient temperature. Given that the Juvenile Products market (cribs, car-seats, strollers etc) is worth US$6.02 billion annually in the United States alone, we think this is a great idea that deserves international distribution.

“The Strollometer is geared towards Moms who want to get back into shape after pregnancy,” says Adi Weber, President and co-founder of 9 Months Up, 9 Months Down, LLC. "As a mother of three, including a one-year old, I found it almost impossible to find time to workout after my pregnancies. Yet I strolled everywhere. Our hope is that The Strollometer will help Moms get more out of every stroll they take - whether it's a powerstroll around the neighborhood or a day doing errands with their baby.”

The Strollometer will be on store shelves in September with an MSRP of US$45.95.

The Strollometer was awarded the prestigious 2006 JPMA Innovation Award last week. Enquire about distribution here.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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