May 11, 2006 With very large flat panel display systems getting cheaper by the day, the capabilities, cost-effectiveness and downright firepower of digital signage is beginning to make a lot of sense as this marketplace unfolds. Yesterday Hong Kong-based 1-2-1VIEW Corporation announced a new Linux-based wireless media player with some very useful features. The M210 relays content and display management information wirelessly and plays back video content stored in its built-in hard disk. It enables location owners and operators to deploy a full digital signage system to pinpoint audiences with targeted content such as advertising and promotions, without the hassles of wiring or laying cables – ideal for shopping centres, temporary show installations, or reconfigurable systems for department stores. Based on open standards and flexible IPTV technology, the M210 is built on a consumer electronics platform as opposed to commonly used PC technology, offering a very competitive price/performance ratio compared to other media players.