The unique Mercedes-Benz Museum concept

May 6, 2006 On May 19, 2006, the new Mercedes-Benz Museum will open its doors to the public putting another must-see on the map of the automobile enthusiast. This new building at the gates of the parent plant in Stuttgart-Unterturkheim (Germany) is far more than a home to 120 years of automotive history. The museum was created in a very similar process to that of a new car series. First it was conceived and rough-sketched in the mind and with computer assistance. All parties involved entered unknown territory with the concept. Prototypes of the structure were designed, some even full-scale, to test the feasibility of the idea. As everything gradually neared completion, an intensive test run was conducted to put the entire museum to the acid test. Now the new model is ready. It stands for the brand and its values and is intended to display the permanent innovative spirit of the Mercedes-Benz culture which professes that innovations are the milestones on the way to the future.

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