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The Beerbelly – stealth beverage container

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April 27, 2006

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April 28, 2006 The Beerbelly enables you to take up to 80oz. (2.4 litres) of your favorite beverage wherever you wish ... disguised as a beer belly. Primarily designed to avoid the high price of drinks at sporting events, movies etcetera, and to enable the consumption of alcohol where it’s not allowed, the device is still legally applicable to a wide range of leisure pursuits. The Beerbelly uses an insulated neoprene “sling” and a polyurethane “bladder” worn under your clothing for concealment, masquerades perfectly as a genuine beerbelly, and stays cold for hours!

The Beerbelly is not exactly a socially or legally responsible and things could get ugly if you are apprehended, but the Beerbelly web site has thought of all this, offering helpful advice should you be challenged with the device in situ. In such situations the web site has a range of helpful and in some cases quite humourous strategies.

That’s it - at the prices they charge for beer at a sporting event these days (US$7 is common) the ROI (Return On Investment) on the US$34.95 Beerbelly could actually be 100% inside a few hours at the ballgame. There’s also a deluxe version with a number of accessories at US$49.95. European readers can buy the beerbelly here.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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