April 15, 2006 If you’re in any doubt about how ubiquitous the MP3 player will become, think about this. Japanese company Evergreen has released the DN-2000 onto the Japanese market. The DN-2000 has no internal memory and no display, but takes SD cards up to 1GB and like most MP3 players, doesn’t need a display because the standard interface of buttons is entirely adequate. We’re not going to put the price in the heading or first paragraph so you can decide for yourself just how cheap it might be possible to sell such an MP3 player for … with earphones, after design, manufacture and marketing.
A week ago we wrote about the world’s most expensive MP3 player, which seemed somehow incongruous given that most MP3 players are based on flash memory and we all know how quickly memory is getting cheaper. But even then, the news that Evergreen had hit the Japanese market with unit priced at 999 yen (about US$8.50) tickled our fancy.
Now we’re searching for the world’s cheapest digital camera.
Via Japan Inc
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon