The MP3 sports shoe to grow into full body network

April 10, 2006 “Like many great ideas, this one grew out of my frustration with existing products on the market,” says LL International’s President and CEO Lavetta Willis. “I love to work out to music but also wanted to be hands free and wireless. When hiking or running, I want to reach for a water or cell phone without the complications of an mp3 player strapped to my body, never mind the wires always getting in the way.” The initial application under the Code M System product umbrella is a shoe that delivers music to a wireless headset. The delivery system consists of two key components seamlessly built into Dada shoes, offering easy access to your music with no wires and no digital music device to carry on your person. Willis adds, “Hands free working out! Hands free living!”

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