April 5, 2006 Philips announced its next generation TV-on-mobile solution for the North American market at CTIA today. An amazing six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the smaller size BGT216 (7x7 mm, compared to the previous version’s 15x26 mm and no that’s not it in the pic – good pic though, heh?) improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. The U.S. market for TV-on-mobile is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.