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Dubey & Schaldenbrand 360 degree reversible watch


March 31, 2006

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April 1, 2006 Reversible watches got their start in the 1920s when English Officers found they were forever getting their watch crystals broken while playing polo and issued a challenge to watch manufacturers to overcome the problem. Swiss master watchmakers Jaeger-LeCoultre have long had a culture of innovation and the famous Reverso was introduced in 1931 in response to the challenge. Many manufacturers followed suit, though Jaeger-LeCoultre remains to this day the only company to provide a full range of Reverso watches for men and women and the brand is best known for the innovation despite several other significant world firsts in watchmaking. At BASELWORLD 2003, TAG Heuer unveiled the Monaco Sixty Nine Concept Watch, a reversible, mechanical/digital watch: on one side, the classic, square-cased Monaco dial and hand-wound movement; on the other, the high-tech digital quartz movement of the Microtimer. This innovative dual personality combining the 19th with the 21st century, was also the first mechanical watch with a 1/1000th of a second chronograph. Now another master watchmaker has produced a take on the reversible watch. Dubey & Schaldenbrand used BaselWorld 2006 to show the Spiral-verso VIP to celebrate the brand’s 60th anniversary. Its revolutionary case turns in all directions and proudly reveals the exquisitely-finished, entirely hand-engraved movement.

The elegant dial with its six blued half-spheres is crowned with a blue spiral in tribute to the celebrated Index Mobile invented by Georges Dubey in 1946.

The hand engraving on the various bridges by the company’s expert craftsmen, makes each watch unique, and with the patented reversible, every-which-way mechanism, owners will no doubt spend a lot of time pressing the release buttons and rotating the case to view the exquisite movement underneath.

The watch is waterproof to 30 meters. It is fitted with a unique strap of Royal Galuchat and supplied in a deluxe presentation case of inlaid precious wood.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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