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3D Broadcast and Film Technology to feature in Live Patent Auction

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March 30, 2006

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March 31, 2006 A fortnight ago we wrote about the plans for Chicago-based merchant bank Ocean Tomo to conduct the world's first, live multi-lot technology patent auction in San Francisco on April 6, 2006 but we didn’t realise that CircleScan would be among the lots on the day. Originally developed by inventor Eddie Paul of EP Industries in El Segundo, CA, the patented CircleScan makes 3D television entertainment a technical and economic reality. Unlike traditional 3D technologies requiring specialized cameras to record stereoscopic images, CircleScan easily attaches to any existing equipment. But what really sets CircleScan apart from all other 3D systems is that it can be delivered with virtually zero-cost of deployment across the entire media landscape: theaters, broadcast, DVDs, Internet and even iPods and cell phones. The picture? That's Circlescan being used to shoot a Victoria's Secret catalogue.

"CircleScan puts an end to the 50-year 3D stalemate," says BLS Technologies founder Ian Bruce. "Despite the renewed public craving for 3D, and prominent Hollywood directors promoting more 3D content, the substantial production and delivery infrastructure investment has created a deadlock between exhibitors and content producers ever since the debut of 3D movies back in the 1950s."

Bruce believes that CircleScan's most revolutionary advantage, and one that is vitally important for TV broadcast and digital content, is the fact that CircleScan embedded content looks completely normal to the naked eye. Only when you view a program through inexpensive glasses is the three- dimensional imagery revealed. No other display independent 3D technology has been able to provide both 2D and 3D in a single format. "BLS is selling the technology because entertainment really isn't our line of work," says Bruce. "We were just lucky enough to have this gem in our patent portfolio."

BLS has asked Hollywood visual effects expert Chuck Comisky to assist buyers in implementing CircleScan technology. Chuck was Producer and Visual Effects Supervisor for James Cameron's Ghosts of the Abyss, and is currently working with Cameron on his future 3D film projects including Battle Angel and Project 880. "When reviewing 3D systems for television and film, Chuck chose CircleScan over nearly a dozen competing systems for its visual quality and sheer simplicity of implementation," says Bruce.

For more information on Lot 28A or The Ocean Tomo Spring 2006 Live Patent Auction, call (312) 377-4851 or email or visit the Ocean Tomo web site. File histories on disk and a feature guide sheet to the portfolio's claims are available upon request.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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