March 27, 2006 More than two thirds of the world population uses a toothbrush, with half those users replacing their toothbrush at least once annually. No wonder then that the global toothbrush market is worth US$5 billion annually and there’s a constant search for an edge which might garner a few percentage points. Market leader Oral-B has been pushing the boundaries recently with its disposable battery-operated “manual” Pulsar and now it has gone several steps better with electric toothbrushes by adding a microprocessor and a bunch of extra functionality. As such, being the first toothbrush with a microprocessor, the Oral-B Triumph is arguably the world’s most advanced toothbrush.
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