Horseback Riding Machine for US market

March 22, 2006 Twelve months ago, we wrote up the Joba Horseriding machine and created a massive rod for our own back. You see, the incredibly clever machine (extensive article and images here), like so many products developed, refined and tested on the Japanese domestic market, was not available beyond Japan’s shores – and we got hundreds of emails asking where it could be purchased outside Japan. The good news is that the renamed and further developed Joba had its US commercial debut at the International Health, Racquet and Sports Club Association annual convention yesterday as the Panasonic Core Trainer. The Core Trainer maximizes the strength of the core body's abdominal, oblique and low back muscles while minimizing joint stress, impact and aerobic demand. The killer app though, is that it is best suited for those who normally hate strenuous physical exercise – the user just “rides” the Core Trainer and gets fit without actually having to do anything. The machine brings many core health benefits, with tests in Japan showing that users begin burning far more calories after just three months using the machine. Compared to walking or swimming, the riding machine causes less physical stress to knees and other parts of the lower body. Logically, the Core Trainer will quickly become an essential component of any fitness club or home gym.

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