March 17, 2006 How many times have you seen a good idea that would offer compelling features and benefits and elected not to join because the process is just too time-consuming? Removing the barriers to entry of such systems is something that marketers have been battling with forever, which is why ExxonMobil’s latest enhancement to its Speedpass electronic payment system is worth a look – it offers a significant step forward in customer convenience. The Speedpass electronic payment system is one of the fastest ways to pay for gas and other purchases at Exxon and Mobil stations across the U.S. The new enhancement utilizes wireless hand held computer technology, to enable enrollment and activation within about two minutes at Exxon and Mobil retail locations or other remote sites. Customers no longer have to initiate the enrollment process using paper applications, wait for the device to be mailed to them, and then call to activate the device.