The mobile phone quickly becoming the MP3 player

Desire for mobile music is growing at a considerable rate with new products such as mobile music phones, iPod and other music players driving consumer demand. One third of the 945 million phones expected to be sold worldwide in 2006 will have digital music playback functionality. By 2008, it is estimated this will rise to almost 70% of the billion phones sold globally. With this in mind, Jabra used the CeBIT opening to announce the launch six new products for music lovers, giving consumers a comprehensive range of products for use with the mobile phone, MP3 players and the PC.

The products launched at CeBIT include the Jabra BT325s Bluetooth headset with stereo headphones, Jabra C820s high-performance noise cancelling stereo headphones and two music adaptors including the Jabra A125s iPod Bluetooth adaptor and the Jabra A120s Bluetooth adaptor for standard music players. In addition, the recently announced Jabra BT620s Bluetooth stereo headset and the Jabra A320s Bluetooth stereo USB adaptor are also part of the new Jabra music line up.

“We are focused on establishing Jabra as the world’s leading brand of audio products for mobile devices and the number one choice for consumers.

Continuous product innovation combined with strategic partnerships, such as our recent alliance with Klipsch Audio Technologies, will enable us to gain a significant share of the mobile music market,” said Morten Steen Jørgensen, president, GN Mobile. “Headsets are central to enabling users to take full advantage of mobile music and other media, and Jabra is well positioned to address this need in the marketplace.”

The new Jabra music audio products include a range of headsets and headphones for use with Bluetooth mobile phones and other music devices. In addition, the portfolio includes a series of adaptors or Bluetooth enablers, allowing consumers to extend the functionality of mobile phones, music devices and PCs or laptops, and enjoy hands-free communication and wireless music streaming to a Jabra or other Bluetooth stereo headset or headphone.

The Jabra BT325s Bluetooth Headset for Music and Phone Calls

The Jabra BT325s provides users with a Bluetooth headset and high performance corded stereo headphones so users never have to miss a call while listening to music. It is designed as the perfect match for portable music devices and Bluetooth phones and provides the convenience of one headset for both listening to music and taking calls. The headset comes with high-quality exchangeable stereo ear buds and connects to MP3 players or other devices that support a 3.5 mm corded interface such as a PC or music mobile phone. A clip-on Bluetooth device featuring integrated microphone and phone volume controls enables the headset to connect to Bluetooth enabled devices to support phone calls. The Jabra BT325s comes in an urban and rain shower proof design and features 8 hours of music/talk time and 240 hours standby time.

Jabra C820s High Performance Active Noise Cancelling Stereo Headphones

Jabra C820s corded stereo headphones provide users with superior audio quality and are ideal for any music playing device such as a mobile phone, music player, hi-fi adapter, PC or airplane. Featuring active noise reduction (up to 22dB), powered by a single AAA battery installed in the ear cup, the Jabra C820s removes unwanted background noise for a better listening experience. Jabra C820s comes with a range of adapters including a connector cable for music phones with adapters, a 3.5mm standard stereo audio cable, a two-prong airline adaptor and 3.5mm – 6.5mm stereo adaptor.

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