iPod Hi-Fi could redefine the Home Stereo System

March 1, 2006 Apple was once just a niche computer company with a cult following, but the iPod took the Apple religion mainstream. Taking a killer product (the MP3 player) and branding and innovating the interface and form factor so successfully that it has captured close to a quarter of the world market with what would otherwise be a generic product gives the company an aura of marketing invincibility. So when Steve Jobs announced the iPod Hi-Fi yesterday, touting that the all-new, iPod-centric high-fidelity speaker system will “redefine the home stereo system”, we’re a bit reticent to differ. Apple claims the iPod Hi-Fi will deliver “breathtaking acoustic performance and room-filling sound unlike any other speaker system designed for the iPod.” It has an all-in-one design, can run on mains power or batteries, and controlled remotely. It works great, it looks good, it adds portability to a genuine hi-fi system and it shares the iPod coolness factor. Scary yes, and so cool that it might catalyse a return to the days when people carried a boom box the size of a sheep on their shoulder.

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