Scientifically-designed bedrooms offer athletes a competitive advantage in Torino

February 27, 2006 On the basis that sleep is so important and so basic that it could make the difference between winning the gold or the silver at the Olympic Games, a unique partnership has evolved for the Olympic Winter Games now taking place in Torino. With a view to giving U.S. Olympians a competitive advantage, Hilton Hotels combined with Alertness Solutions to optimize their sleep environment by incorporating a number of critical elements including enhanced bed size and bedding, a usable work area and an effective wake-up mechanism. Working with Dr. Mark Rosekind, a former NASA scientist and president of Alertness Solutions, Hilton modified 160 resident athlete dorm rooms last October at the Colorado Springs U.S. Olympic Training Center to help increase the athletes' alertness and reaction time for peak performance.

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