WEARABLE ELECTRONICS

New official Formula One watch manufacturer

February 23, 2006

Image Gallery (3 images)

February 24, 2006 For the first time in the history of the Formula 1, a company, the Austrian watch manufacturer Jacques Lemans, has purchased the exclusive rights to use the brand “F1”. The sport Formula 1 watch collection was presented at the massive Inhorgenta International Trade Fair for Watches, Clocks and Jewellery this week in Munich.

Not surprisingly, the new F1 multi-functional chronograph models are designed to reflect the myth and philosophy of Formula One and will be manufactured from appropriate Formula 1 materials such as carbon fiber, rubber, Coutchouk, Titanium and ceramics. There will also be ladies’ models in pink with mother of pearl.

All models have the logo of Formula 1 and will cost between 200 and 400 euros.

Some of the functions built into the F1 watches are interesting - such as a 24 hour time-zone display featuring all the race-venues.

About the Author

After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again. All articles by Mike Hanlon