February 24, 2006 For the first time in the history of the Formula 1, a company, the Austrian watch manufacturer Jacques Lemans, has purchased the exclusive rights to use the brand “F1”. The sport Formula 1 watch collection was presented at the massive Inhorgenta International Trade Fair for Watches, Clocks and Jewellery this week in Munich.
Not surprisingly, the new F1 multi-functional chronograph models are designed to reflect the myth and philosophy of Formula One and will be manufactured from appropriate Formula 1 materials such as carbon fiber, rubber, Coutchouk, Titanium and ceramics. There will also be ladies’ models in pink with mother of pearl.
All models have the logo of Formula 1 and will cost between 200 and 400 euros.
Some of the functions built into the F1 watches are interesting - such as a 24 hour time-zone display featuring all the race-venues.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon