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New high-performance Mazda3 MPS unveiled

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February 13, 2006

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February 14, 2006 Mazda premiere a new high-performance Mazda3 MPS at the 76th annual Geneva International Motor Show on February 28. The flagship of the Mazda3 range, the all-new Mazda3 MPS, will give sports-minded customers outstanding performance coupled with a stylishly sophisticated design and everyday practicality and comfort the Mazda3 line up is known for. Mazda3 MPS is the second model in the Mazda Performance Series, following the Mazda6 MPS launched in the UK in January. The car will be called Mazdaspeed Axela in Japan, Mazdaspeed3 in North America and, in other key regions including Europe, Australia and New Zealand, Mazda3 MPS.

Mazda looked to embody three distinct attributes with the new vehicle: driving fun, ownership delight and everyday convenience. With its compact, lightweight body and substantial power generated by its 2.3-litre MZR DISI turbo petrol engine, Mazda3 MPS is one of the most powerful high-performance sports compacts with front-wheel drive (FWD) on the road today.

The car’s styling pursues a look of strength and solidity in a design that conveys its unmatched dynamic performance at a glance. Mazda3 MPS reflects Mazda’s intention to continue delivering Zoom-Zoom in all its products.

Joining them on the Mazda stand will be a Mazda5 Hydrogen RE Hybrid concept vehicle powered by a RENESIS rotary dual-fuel engine – that can use hydrogen or gasoline – and an electric motor, for both outstanding eco-friendliness and high levels of driving pleasure. The up will be revealed at the Geneva Show as well.

Mazda will also showcase the new, upgraded Mazda3 line and the European debut of the Kabura concept vehicle in Geneva.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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