The incredibly versatile Dodge Rampage Concept Vehicle

Bold, powerful and supremely versatile, the exquisitely-named Dodge Rampage concept vehicle was unveiled yesterday at the Chicago Motor Show and we think it’s a very exciting variation on the pickup truck theme. As the principal exterior designer of the Rampage said it, "this is a truck for the person who wants the functional aspects of a truck yet doesn’t want a traditional vehicle. The Rampage has the capability of a pickup without sacrificing occupant space."

Combining the width of a Dodge Ram with the overall length of a Dodge Dakota, the Rampage features a host of people and cargo-carrying innovations made possible by a combination of unitized body construction, front-wheel drive, and unique independent rear wheel suspension. And, as with any Dodge concept, the appearance is striking.

In order to achieve their twin objectives of a family-size passenger cabin and exceptional pickup utility, the designers dramatically reconfigured the proportions of the truck. The largest portion of the Rampage is devoted to the spacious passenger cabin, followed by the five-foot cargo box, and last, the engine compartment (which still accommodates a 5.7-liter MDS HEMI under the abbreviated hood). To visually reinforce the fact that the majority of the vehicle is dedicated to passengers and cargo, a slim appliqué of brushed aluminum runs along the cowl, up and over the roof rails and around the top of the cargo box, a shimmering silver ribbon that contrasts dramatically with the Liquid Carbon exterior.

Up front, the Rampage exhibits a fresh interpretation of the Dodge truck style architecture — a new look for a new truck. The signature Dodge six-sided crossbar grille is set flush within a curving plane that encompasses rectangular wraparound headlamps. Featuring LED lighting, all exterior lamps rely on light-piping and both clear and frosted acrylic to achieve a cleaner look.

The body side is dominated by "double-muscle" flared fenders with the widest part of the body centered over the 22-inch brushed aluminum wheels. The framed doors feature a continuous fore-aft glass plane while the reverse-angle “pillar” on the rear door and distinctive triangular window give a sporty coupe-like profile.

To draw attention to the generous occupant space, a U-shaped chamfered element runs above the sill and travels up the body along the leading and trailing edges of the door sets. Accented with brushed aluminum, this detail is subtly repeated on the exterior door handles.

Access to the interior is exceptional. When either door is opened, the sill pivots down to expose a handy step assist. While the front door is hinged conventionally, the rear door slides open to reveal an imaginative and supremely practical interior, entry to which is enhanced by the absence of the customary B-pillar.

"The interior of the Rampage is durable, functional and efficient," said Irina Zavatski, Principal Interior Designer. “Everything is there for a reason.”

Structural elements are exposed. The contoured center stack, for example, "floats" above the surface of the instrument panel. Composed of satin silver finished “framing,” the center stack can be pulled rearward and rotated toward either driver or passenger to access the navigation, HVAC and entertainment functions. The free-standing instrument cluster has a similar look and moves with the adjustable steering column while the steering wheel spokes harmonize with both cluster and center stack.

...continued