BMW offering free audio books designed for the 40 minute auto commute

February 7, 2006 As MP3 technology gives greater accessibility to all forms of audio content, there has been tremendous growth in the area of audio books. Audio books offer a very different user experience and are finding a loyal band of devotees amongst people who regularly need to drive long distances. For those drivers who don’t have satellite radio, recorded books offer a continuous thread of amusement that lasts much longer than terrestrial-based radio station footprints. Accordingly, it was a natural fit for BMW to follow the success of its internet-based ‘The Hire’ series of short films by offering free MP3 audio books specifically designed to be experienced while driving, with the average length of 45 minutes per story matching the average driver’s commute.

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